Ep.117 – Google AdWord Deals with Mike Simmons

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What you’ll learn in just 17 minutes from today’s episode:
  • Find out which strategies for finding good deals work best right now 
  • Learn about the investment strategy that gives Mike a steady cash flow 
  • Find about Mike’s book which helped him built his real estate business to the tune of over a million dollars in just one year.

Summary: 

Mike Simmons is a real estate investor, podcaster, and speaker who shared the stage with Gary Vaynerchuk at his Agent 2021 Conference in Miami Gardens, Florida, in 2018. He is the producer and host of a popular podcast called ‘’Just Start Real Estate’’ and a partner in ‘’7Figure Flipping’’– one of the nation’s largest real estate mastermind groups.

In this episode, Mike shares about what one investing strategy he focuses on long-term wise and for consistent cash flow. He talks about marketing strategies to find motivated sellers that are worth your time and money. Get an idea of why Facebook ads don’t do as well as Google AdWords. He talks about his book, which encapsulates his successful journey in real estate and about mindset to scale up your business to greater heights. 

Topics Covered: 

01:30  What investment strategy does he focus on 

04:06  His schemes for finding good deals that are working right now 

06:56  To whom are they voice blasting 

08:05  What is Google Adwords  how does it work 

10:21  How the process looks like after people click on the Google ad 

11:41  What he says about Facebook ads 

14:03  His book Level Jumping covers primarily what took him to build his business to over a million dollars in just one year 

15:51  How to make people stick with your company 

17:07  What’s with partnerships, masterminds, and mentorship  

Key Takeaways: 

“I do a lot of wholesaling. I find deals for other investors, and I also have a portfolio of my own. Its kind of a slow drip with my portfolio. Its a long term thing. And then wholesaling sort of helps me kick up that cash on a consistent basis.”  Mike Simmons 

“Traditionally, direct mail has been the bread and butter for us. But more recently, in the last year, and then specifically the last handful of months, Google AdWords has been the thing for finding good deals.” – Mike Simmons 

“So, one thing weve done to try to capitalize on this stay at home movement where people are kind of quarantined is, were doing more text, text, blast, marketing, and ringless voicemail.” – Mike Simmons 

“Bringing in a team because no matter how great you may be at what you do in your business if youre a one-man-band or a one-woman-band, there is a ceiling on what you can accomplish as a single person in your company.” – Mike Simmons 

“Lets be intentional. And lets bring people who are good at what they do. Lets bring people who have the same values as you and your company have. And then lets create that culture of where they want to stay.” – Mike Simmons 

“I also talked a little bit about partnerships. A lot of people think I need to partner with someone and they could take half the load. Its like a marriage though, you have to be careful before you go into a partnership. Theres a lot at stake.” – Mike Simmons 

“Im a huge fan of surrounding yourself with the right people being in masterminds of groups of people who are beyond where you are. Some of them are right where you are, maybe some of you are a little behind where you are, but youre all kind of rowing in that same direction and encouraging people.” – Mike Simmons 

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Ep.116 – Million Dollar Thinking with Kory MacKinnon

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What you’ll learn in just 17 minutes from today’s episode:
  • Learn about why you need to have the right mindset to last in real estate 
  • Find out why multifamily investing is a good strategy to start with real estate 
  • Discover about the mind-body connection exercise to help you function BEST

Resources/Links

Summary:

Kory MacKinnon is a former national level athlete and corporate executive who was able to retire from the rat race in 7 years with real estate. Kory is known as the mindset coach who teaches people to get that straight first before scaling up their real estate portfolios.

In this episode, Kory, aside from sharing what he loves about multifamily investing, emphasized the thoughts, habits, and beliefs that are just as important as the nuts and bolts when it comes to building a real estate portfolio that can weather any storm. 

Topics Covered: 

01:20 – Just as in Sports, how does he focus on real estate 

02:15 – What is having a good mindset mean to him 

04:12 – How to find your “Why” 

05:59 – What led him to real estate investing 

08:01 – Sharing his Sports background and the interesting facts about being a national level athlete 

10:11 – What is his real estate investment strategy and what does he love about it 

11:21 – What are some mistakes newbie real estate investors fall into 

12:50 – What is the best thing about him that is advantageous in his real estate business 

14:42 – Some of the mindset challenges people are experiencing these days 

17:05 – Sharing his thoughts about the mind-body connection 

Key Takeaways: 

“I think a proper mindset is really important everywhere. It’s not easy, this is a team sport, and being a real estate investor, it’s just a different form of excellence.” – Kory MacKinnon 

“You have to make sure that you’re prepared, and you need to have that Why,’ that’s because when you have your why and when that’s really clear, then you’re being pulled in instead of having to push yourself.”  Kory MacKinnon 

I find it’s very important in life to know why you’re here on earth and what your mission is. If you’re clear on your mission, that’s when the passion can flow.” – Kory MacKinnon 

“I’ve dabbled in the stock market, too. I just don’t like that there’s not as much control there as when I buy a piece of real estate, there’s an upmarket, down-market, sideways market and still have a huge amount of influence on the value and the sale price of that asset.” – Kory MacKinnon 

“I love multifamily because it’s more like a business. You can actually change that business. It’s valued by the banks based on the rent roll and the expenses. I like that you have a little more control here.” – Kory MacKinnon 

“People get analysis-paralysis and they just sit on the sidelines way too long. You can’t learn a sport by sitting on the sidelines, either reading a book or watching YouTube, like, you got to get out there and play the game on the field.”  – Kory MacKinnon  

“You have to realize that you can’t do this all yourself. And it’s the people that try to be a lone wolf, they typically end up dying on their own sword.” – Kory MacKinnon 

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Ep.115 – Build a Portfolio and Retire FAST with Mike Rosehart

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What you’ll learn in just 17 minutes from today’s episode:
  • Discover how BRRR real estate snowball strategy grew his portfolio, maintained a steady cash flow for him and made him retire from a full-time job at the age of 24 
  • Find out his one-of-a-kind strategy for finding good deals 
  • Learn how to leverage YouTube to grow your real estate brand online.

Summary:

Mike Rosehart is Canada’s Youngest Early Retiree, an Ivy League Business Graduate, YouTube Social Media Influencer, Entrepreneur, and a Real Estate Investor based in London, Ontario with an 8-Figure real estate portfolio comprising of over 50 buildings. Mike is an expert Joint Venture Strategist with a wealth of experience in finding off-market private deals, flipping, renovating, and managing the bottom line–focused on cost control and maximized return on investment.

In this episode, let’s listen to Mike about how he bought his first property at age 19, used cash flow earned from it to grow his portfolio until he finally gave up his day-time job and retired to fully focus on real estate. 

Topics Covered:  

01:28 – What is a BRRRR real estate snowball method 

04:16 – What brought him to real estate early on at only 19 years old 

07:28 – His way of finding good deals 

10:19 – Why he doesn’t do joint ventures anymore and what’s the advantage of raising your own capital 

12:53 – What his deals look like with occasional joint venture partners 

14:36 – What is the term of the deal with lenders, how do they earn 

15:46 – What impact does YouTube has on his real estate business 

17:51 – How does he make content for his YouTube channel 

 Key Takeaways:  

“But the BRRRR is the idea that you can find the undervalued asset, you pull your down payment and you repeat the process, and it effectively allows you to tax-free withdraw from the property because you don’t pay taxes to yourself all of your down payment, and then roll into another property.” – Mike Rosehart 

“There are two things that appeal most about real estate over all other asset classes, the first one is leverage. No one’s going to lend you the money, but they’ll lend you to buy real estate.” – Mike Rosehart 

“Leverage is super attractive because if you’re buying strong cash flowing properties, good returns on investment, you’re looking at leveraging five to one, that’s an amazing return you can’t do in the stock market.” – Mike Rosehart 

The thing that I loved about real estate is that when you look into real estate, single-family, duplex, triplex, and a lot of the markets, institutional investors don’t touch that space, they stay out of it. So, it’s easy to develop a competitive advantage in that market.” – Mike Rosehart 

“I very rarely JV anymore only because of the complexity attached to a JV having to have another stakeholder, I prefer to just raise the capital and then borrow the money at four or 5%. And then the rest of it,10 or 12%. And if you’re buying cash flowing properties, typically end up having more capital in your pocket and not having to share the equity.” – Mike Rosehart 

“This is how I do a fixed return with the investor. I structure their piece as debt on the property all secured as debt for their capital that they’re bringing towards the deal, and then I give them an equity sweetener.” – Mike Rosehart 

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Ep.114 – Financially Free by 29 with Kellan James

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What you’ll learn in just 17 minutes from today’s episode:
  • Find out how he got to live in a house with no mortgage expense and earning passive income at the same time 
  • Discover how Kellan was able to leave his day job, take a 3-month tour of 30 states in the US and build a 32-unit portfolio all in 2 and a half years’ time 
  • Find out his strategy for finding really good property deals

Resources/Links

Summary:

Kellan James started by house-hacking, and in just over 2 years, he built a solely-owned, multi-million-dollar portfolio consisting of 10 properties and 32 units.  What’s worth noting is he did it all with no JV partners and was able to reach financial independence at the age of 29 while still working a full-time job!

Kellan has built a large and growing following on his Instagram account and YouTube channel where he documents his life and real estate investing journey on a daily basis – the struggles, successes, and learning experiences along the way.

In this episode, find out how Kellan was able to give up his day job and truly experience financial freedom so quickly. 

Topics Covered: 

01:24 – What is house-hacking and how he got into that 

02:06 – What he did with his first house hacking 

04:08 – What sparked his interest in real estate 

05:54 – Getting into the BRRRR strategy 

07:13 – Mistakes people make the first time they invest in real estate 

11:38 – Sharing his long-term perspective on his investment strategy 

12:51 – Tips for finding good deals 

15:09 – What his portfolio looks like now 

Key Takeaways: 

“In house hacking and in a perfect world when all is said and done the rental income from the other units is enough to pay for your mortgage, property taxes, insurance, and utilities. And you’re able to live for free in that property.” – Kellan James 

“I recommend people for their first deals, the first couple of deals, try and do with your own money and then learn how to take on that risk yourself. And once you’re a competent investor, you can start bringing on joint venture partners, you can treat the deals as if they’re your own.” – Kellan James 

“If you can keep up purchasing momentum and maintain 100% ownership, you have fewer relationships to manage, you keep 100% of the cash flow appreciation, and you just don’t have anyone to answer to if you have a renovation you want to do or if you have a unit that’s vacant.”  – Kellan James 

“It should be intelligent people making good money in real estate and like if you see people who aren’t doing it in an intelligent way, making serious money, that is something that’s just not sustainable.” – Kellan James 

“It’s very important that the property’s cash flow well after refinancing. Because if your goal is to leave your day job and reach that financial independence, then you have to have properties that cash flow well, and you have to have properties where you can get your money back out and continue buying so that you can build that momentum and build a portfolio.” – Kellan James 

“People talk about networking and networking to find deals. I’ll tell you, it’s not about networking with real estate investors because real estate investors want deals too. So, it’s about networking with people completely outside of the real estate world.” – Kellan James 

“Take all the strategies that wholesalers are doing and do it yourself.”  – Kellan James 

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Ep.113 – Ex Financial Planner NOW Real Estate Entrepreneur with Kyle Ford

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What you’ll learn in just 17 minutes from today’s episode:
  • Find out how a shift to real estate from being a financial planner made a night and day difference in Kyle’s income 
  • Learn why real estate is way more secure than any other investment vehicles Kyle has worked with and advised his clients about in the past 
  • Discover the impressive tactic of doing the BRRRR strategy with big buildings.

Resources/Links

Summary: 

Kyle Ford has been investing in real estate for 7years. He was a former financial advisor turned mortgage broker. He’s done everything from pre-construction, single-family rentals, multi-family, flips, vacation rentals. His focus now is on big building BRRRs and private lending.

In this episode, Kyle shares what made him shift to real estate from being a financial planner. He also shares how he was able to get entrenched tenants to move out of the property in just a few months so he could move forward with renovating his building (without having to be sneaky or unethical). 

Topics Covered:

01:21 – Why did he switch from being a financial planner to a real estate investor 

04:26 – Taking a look at his paradigm shift 

05:15 – Real estate versus any other type of investment vehicles 

07:06 – Does he bring on investors with self-directed RRSPs 

09:07 – His clients are more interested in real estate investing than in financial planning 

10:44 – Mistakes people are committing in real estate 

12:20 – Be more concerned about security than a high rate of return 

13:23 – Don’t make a guarantee when raising capital 

15:19 – Taking a closer look at BRRRR strategy with big buildings  

17:53 – Treating tenants with dignity is the best way for the eviction 

Key Takeaways:  

“I started investing in real estate, and the returns on that side versus in the markets were night and day for me.” – Kyle Ford 

“One of the things that became evidently apparent to me was, you cannot get rich, given somebody else your money to manage.” – Kyle Ford 

“I don’t know anybody who becomes independently wealthy off mutual funds, but I know several people who have in real estate.” – Kyle Ford 

“At the end of the day, there’s always a risk of something happening. But I certainly am much more confident with the control that I could provide partners and lenders in the real estate world as opposed to the traditional financial model.”  – Kyle Ford 

I wasn’t making any money as a financial advisor because nobody wanted that help. They wanted help with real estate. And the mortgage broker was a great way to monetize that.” – Kyle Ford 

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