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What you’ll learn in just 17 minutes from today’s episode:
  • Learn how to be the obvious choice for sellers that have a probate property to sell
  • How does branding differ from marketing and why you need to create and enhance your brand
  • Know how to find leads and effectively market to these executors and the heirs while simultaneously building your brand



Sharon Vornholt began investing since 1998, and she has been a full-time investor since 2008.She helps real estate investors create unforgettable brands and marketing plans that work. She has been a leading probate investing expert for more than a decade, and she can show you how you can become the go-to expert in your area in just 6 short weeks.

Today on the Property Profits Real Estate Podcast, Sharon shares her probate investing and marketing strategies that you can use to build your real estate brand.

Topics Covered:

00:26 – What’s her real estate investing strategy

01:35 – What are her interests these days

01:54 – What got her interested in real estate

02:50 – How long was she into home inspection business

03:29 – What was it like for her when the great recession took place in the US in 1998

04:48 – Real estate newbies’ common mistakes

06:30 – Difference between branding and marketing

08:21 – How to create and enhance your brand

13:42 – Just act genuinely

15:39 – What is a probate deal

Key Takeaways:

“They think, well, I’ve only done a few deals, I can work on that later, it’s not important. But that’s not the case. You need to be working on building your brand from day one so that when you’re ready to step into your brand, it’s already there.” – Sharon Vornholt

“If I had one piece of advice for people is, the thing you absolutely have to get done is your marketing because nothing else matters. If you don’t have leads coming in the door, you don’t have anything to learn to negotiate. You don’t need a buyer’s list because you don’t have deals. So you have to get the leads coming in the door. And if you outsource that and do it faster, you can make more money faster.” – Sharon Vornholt 

“So, I like to tell people marketing is how you get leads and branding is why they choose you. So if you don’t build your persona, build your brand online, build your brand at your REIA, somebody is going to do it for you, they’re going to be saying, well that Dave guy, and then that’s going to be their opinion.” – Sharon Vornholt

“The online world today, we had the unique opportunity to be seen as experts. Now you have to know your stuff. There’s no doubt about that. But you can, whether it’s through a blog or a podcast, which we do, or a YouTube channel, you can actively show people that this is what you do, this is my area of expertise. And you don’t have to wait till somebody kind of figures it out.” – Sharon Vornholt 

“Well, I tell them, you know, there is no faster way for you to become known in your industry than through video” – Sharon Vornholt

Connect with Sharon Vornholt:

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